Built Around
Your Dog.
Delivered to
Your Door.
Vacuum-sealed, portioned to the gram for your dog's exact weight and breed. Every 4 weeks. No scooping from a dusty bag. No running out on a Sunday.
Luna
4 yr Labrador · 28 kg
Lamb & Sweet Potato
Grain-free · 320g/day
Next Box
June 12, 2026
28
days supply
$58
per month
Manage Subscription →
What you're doing now vs. what changes.
Tap any row to see the full story — nutritional data, real customer photos, and breed-specific guides.
Generic bag
"Meat by-products, animal digest, corn syrup" — ingredients you can't picture.
Kibble recipe card
Lamb shoulder from New Zealand farms. Sweet potato from Idaho. Every gram named.
Named proteins. Sourced origins. No mystery.
Every ingredient has a name and a place of origin
Our recipes are formulated by board-certified veterinary nutritionists. We list every ingredient with its source — no "animal digest," no fillers, no mystery. You can read the full recipe the same way you'd read a restaurant menu.
100%
Named proteins
Always
Filler-free
Yes
Vet-formulated
"I'd been reading labels at midnight for months. Kibble was the first brand where I recognised every single ingredient."
Sarah M.
Goldendoodle owner, Austin TX
Breed-Specific Guide
Feeding charts for 200+ breeds including senior & grain-sensitive dogs.
The dusty bag
Heaving a 20kg bag, scooping blind, wondering if that's too much or too little.
Pre-portioned pouch
One pre-weighed pouch per day. Tear, pour, done. Portioned to Luna's exact 28kg body weight.
Scoop. Serve. Done. Not scoop. Guess. Spill. Repeat.
Portioned to the gram. For your dog's exact weight and life stage.
Most feeding guides on commercial bags are designed to sell more food — vague ranges that leave you over-feeding. Kibble's portions are calculated from your dog's current weight, target weight, age, and activity level. A 4-year-old 28kg Labrador needs 320g/day — not "2–3 cups."
68%
Overfeeding rate (commercial bags)
±5g
Kibble portion accuracy
6 weeks
Avg. weight improvement
"Max lost 2kg in 8 weeks just by switching to the right portion size. Our vet actually asked what we changed."
James K.
Beagle owner, Portland OR
Breed-Specific Guide
Feeding charts for 200+ breeds including senior & grain-sensitive dogs.
The Sunday scramble
Realising at 8pm the bag's empty. Emergency trip to whichever store is still open.
Doorstep on schedule
Your box arrives 3 days before you'd run out. Every 28 days. No action required.
Your next box ships before the last one runs out.
Smart scheduling. Pause, skip, or change delivery anytime.
Your subscription learns your household. Going on holiday? Delay by a week. Switching proteins? Update before the next cycle. Our dashboard shows exactly when your next box ships and lets you adjust with one tap — no phone calls, no cancellation fees.
99.2%
On-time delivery rate
14 months
Avg. customer retention
Always
One-tap changes
"We have three dogs. The idea of never running out of food — across all three sizes — is genuinely life-changing."
Priya & David R.
Multi-dog household, Chicago IL
Breed-Specific Guide
Feeding charts for 200+ breeds including senior & grain-sensitive dogs.
The science behind the tail blur.
Board-certified veterinary nutritionists
Every recipe is signed off by vets with post-graduate nutrition qualifications — not marketing teams. AAFCO-complete for all life stages.
Named farms. Named countries.
Lamb from Canterbury, NZ. Salmon from Alaskan wild waters. Chicken from free-range farms in the Pacific Northwest.
Grain-free options for sensitive dogs
6 protein options including grain-free and novel proteins for elimination diets. Ideal for senior dogs with IBD or food allergies.
200+ breed profiles
From Chihuahua to Great Dane. Portion sizes, calorie density, and macros adjusted for breed-specific metabolism and growth curves.
Vacuum-sealed for freshness. Recyclable by design.
Each pouch is nitrogen-flushed and vacuum-sealed to lock in nutrients from the day of production. Shelf-stable for 18 months unopened, refrigerate after opening. The outer box is 100% recyclable.
Ready to build your dog's box?
60 seconds. Tell us about your dog and we'll build a vet-matched plan with exact portions and pricing.
47,000 happy pups and counting.
"Mochi's coat literally transformed in 6 weeks. Shinier than I've ever seen it."
Tomoko H.
Shiba Inu · Portland, OR
"Three dogs, three sizes, one delivery. I don't think about food anymore. It just happens."
Marcus W.
Multi-dog household · Atlanta, GA
"Barley's grain sensitivity finally under control. No more 3am vet emergencies."
Caitlin O'Brien
Senior Labrador · Denver, CO
"I used to Google ingredients at midnight. Now I just... don't have to. It's a relief."
Anika Sharma
First-time puppy parent · Seattle, WA